Top 5 Tips to Improve Your Tennis Serve in 2025”
Introduction The serve is one of the most important shots in tennis—it starts every point and can set the...
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Sucessful Students
Transform Your Game with Expert Tennis & Pickleball Coaching
Join players across the UK and beyond who are improving their skills through expert-led online courses and personalised 1-on-1 coaching sessions. Whether you’re a beginner or seasoned player, I’ll help you level up your technique, confidence, and love for the game.
About the Coach
Meet James – 18 Years of Tennis Coaching Experience
I have been coaching pickleball now for about 3 years, I have coached a lot of children and adults of all ages and abilities. I have also played to a high club level at pickleball too, and again want to share my knowledge and expertise with anyone who wants to start playing pickleball or that wants to improve their game!
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Years Of Experiences
Tennis Racket Re-stringing
High-quality, expert racket stringing with fast turnaround. Local pickup/drop-off available in the UK.
Pickleball Online Course
Get access to focused video training to develop your pickleball game — from basic shots to winning tactics.
Tennis Online Course
Step-by-step video lessons to improve your technique, strategy, and confidence — designed for all skill levels.
Tennis & Pickleball Products
Shop handpicked equipment and accessories that support your game — hand picked and recommended by James and tennis and pickleball professional
Book a 1-on-1 Consultation
Upload your match footage and book a Zoom call to receive tailored advice on technique, mindset, and strategy.
Our Pricing
Flexible Pricing Plans
Free Tier
Perfect for players getting started.
Access to the free community forum
Newsletter subscription
Blog posts
Warm-up and fitness drill videos
Player Plus
£4.99
/ per month
- Includes everything in Free Tier, plus:
- Access to more video content and tips
- Create your own profile and connect with other players
- Message other players and James directly for extra tips or advice
- Discounts on online coaching sessions with James
- Early booking for sessions
Coach Connect
£9.99
/ per month
- Includes everything in Player Plus, plus:
- Tennis coaches
- Pickleball coaches
- Physiotherapists
- Sports psychologists
- Personal trainers
- live Q&A sessions with coaches
- Professionals focused specifically on tennis and pickleball performance and injury management
Pro Player Plus
£19.99
/ per month
- Includes everything in Coach Connect, plus:
- Direct messaging with any coach or specialist for personalised tips
- 1:1 video feedback on your technique or gameplay
- Tailored fitness and workout plans designed specifically for you
- Continued access to monthly live Q&A sessions
- Full community access
425+ Satisfied Students
"The best part about training with James is how he customizes everything to fit my goals. It’s not just a generic plan – everything is tailored to me. James listens to my feedback and makes sure the drills and advice are exactly what I need to improve. I couldn't ask for a better, more personalised experience."
"I’ve worked with many coaches, but James stands out. The training is not only personalised but bespoke to my needs. He listens carefully to what I want to achieve and adapts every drill and piece of advice to help me get there. It's been an incredible experience, and I’m seeing real progress!"
Shot Analysis Report - $10
Send me a video of the shot you want to improve (from 3 different angles), and I’ll send you a brief report with feedback and custom drills to improve your shot.
1-on-1 Online Zoom Consultation - $40
Book a 1-hour Zoom session for $40. We’ll analyze your shots, discuss improvements, and work on building your confidence on the court.
Working with James has been a game changer. The training is personalised and tailored specifically to my goals. He takes the time to listen to what I want to achieve and adapts drills and advice just for me. I’ve seen noticeable improvements, and it’s clear that the approach is bespoke. It's not about a one-size-fits-all plan; it’s all about what works best for me